Stars of CCTV

Bluetooth as broadcast

Last weeks talk with Simon Pope got me thinking, I suddenly realised Bluetooth could be one of the next extensions for broadcasting corporate information to the general public. It would make sense if you could walk into a high street shop such as Nike, and receive a request to your phone or PDA offering an advert to show of their new highlighted products or even a simple map of the stores layout. Maybe even (the big one) a complete interactive advertisement, containing all the information about the latest products this could then be viewed at a later date (on the train) and sent on to other people by people (word of mouth).

This could become a part of online advertising distribution, as the technology and display format would be similar. Looking at http://www.mobileinfo.com/ I noticed Bluetooth has a speed of 721 Kbps which is fast enough to send a 2mb file within 3 seconds. Content can be sent via Bluetooth to a number of devices in range of 100m radius which allows access to a wide variety of handsets, PDA’s and PC’s. The system allows a default level of security by allowing the individual to accept or decline the sent content. To find out how effective it really is, I would have to test it and see what results I could obtain from the technology at hand.

What’s the future for Bluetooth

Bluetooth has a good future ahead because it meets a basic need of connectivity in close proximity, is the result of initiatives of nine leading communications and computer industry vendors including companies like 3-COM, Ericsson, Lucent, IBM, Intel, Microsoft, Nokia, Toshiba etc. Since the formation of the original group, more than 1800 manufacturers worldwide have joined the initiative worldwide. According to one market research report, Bluetooth technology is expected to be built into over 100 millions devices before the end of 2002. According to still another report from market research firm Cahners In-Stat Group, there will be over 670 million Bluetooth enabled devices worldwide by 2005.

From: http://www.mobileinfo.com/

I really think Bluetooth could help with promoting and providing individuals with useful content. After some heavy testing I could well be using Bluetooth to work as an extending arm of my final project.

Simon Pope // http://www.axisweb.org/ofSARF.aspx?SELECTIONID=16099

John Robinson // Design for Interactive